We encourage Branding! Firstly, your customers get to see what you're doing if you're using an iPad / Samsung Galaxy etc so it just looks very, very good and professional. Secondly, customers love instant things like here's your Quote or Invoice - BANG! There it is sat right in their inbox, branded as your business!
It's very simple to brand SERVICEmate - You can add your Logo and change theme colours of SERVICEmate so it is completely branded to your business. Simply visit your Account Settings and you can upload your Logo and select colours from the colour pickers under Theme Settings.
You're never alone as a SERVICEmate User so if you need any help whatsoever branding your account, simply raise a ticket and we'll push you in the right direction or even do it for you - Your call :)